Multiple Choice
What is the limitation of using personal interview as a survey tool?
A) Feedback from physical stimuli cannot be ascertained
B) Does not allow good depth of questioning and probing
C) Answers cannot be clarified
D) Feedback from product demonstrations cannot be ascertained
E) The expense of sending interviewers to the field to secure elusive appointments
Correct Answer:
Verified
Correct Answer:
Verified
Q1: _ involves partitioning the general need for
Q3: The volume of certain materials,logistical services or
Q4: This involves hard thinking and analysis of
Q5: Classifying customers on the basis of _,often
Q6: Which term refers to the practice of
Q7: The actual symbols,messages and media used in
Q8: Business markets often comprise many customer firms.
Q9: Customer lifetime value:<br>A) Involves hard thinking and
Q10: To identify unmet customer needs for guiding
Q11: A "good" market segment is identifiable,accessible and