Multiple Choice
_____ involves partitioning the general need for a solution to a class of problems into smaller clusters involving distinct markets.
A) Market segmentation
B) Sugging
C) Statistical profiling
D) Data warehousing
E) Data mining
Correct Answer:

Verified
Correct Answer:
Verified
Q2: What is the limitation of using personal
Q3: The volume of certain materials,logistical services or
Q4: This involves hard thinking and analysis of
Q5: Classifying customers on the basis of _,often
Q6: Which term refers to the practice of
Q7: The actual symbols,messages and media used in
Q8: Business markets often comprise many customer firms.
Q9: Customer lifetime value:<br>A) Involves hard thinking and
Q10: To identify unmet customer needs for guiding
Q11: A "good" market segment is identifiable,accessible and