Multiple Choice
A differentiation strategy is based on creating a product that customers perceive as being
A) about the same as other available products.
B) distinct.
C) the least costly product in the industry.
D) the most costly product in the industry.
E) somewhat faddish in nature.
Correct Answer:

Verified
Correct Answer:
Verified
Q56: A large company produces a variety of
Q57: Apple,Amazon.com,and eBay have used the Internet as
Q58: Info Tech,Inc.makes complex telecommunications products,such as cellular
Q59: The three generic business-level strategies are cost
Q60: When a company services the broad market
Q62: The problem facing differentiators,such as L.L.Bean,is how
Q63: For any company,building new competencies in the
Q64: Market segmentation is an evolving,ongoing process that
Q65: Generally speaking,a differentiator chooses to divide its
Q66: A differentiation business model is based on