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    Exam 5: Building Competitive Advantage Through Business-Level Strategy
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    A Differentiation Strategy Is Based on Creating a Product That
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A Differentiation Strategy Is Based on Creating a Product That

Question 61

Question 61

Multiple Choice

A differentiation strategy is based on creating a product that customers perceive as being


A) about the same as other available products.
B) distinct.
C) the least costly product in the industry.
D) the most costly product in the industry.
E) somewhat faddish in nature.

Correct Answer:

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