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    Management A Practical Introduction Study Set 1
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    Exam 10: Organizational Change and Innovation: Lifelong Challenges for the Exceptional Manager
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    Demassification Refers to a Trend of Customer Groups Being Segmented
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Demassification Refers to a Trend of Customer Groups Being Segmented

Question 29

Question 29

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Demassification refers to a trend of customer groups being segmented into smaller, specialized groups responding to narrowly targeted messages.

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