Ryan Is Debating How to Allocate the IMC Budget for His

Multiple Choice

Ryan is debating how to allocate the IMC budget for his new ski equipment store.He knows having knowledgeable salespeople in his store can simplify buyers' purchase decisions.He should also consider that,compared to other IMC alternatives,personal selling is

A) easy.
B) expensive.
C) ineffective.
D) overrated.
E) simple.