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    Marketing Study Set 10
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    Exam 18: Integrated Marketing Communications
  5. Question
    Personal Selling Is an Especially Important Part of IMC in
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Personal Selling Is an Especially Important Part of IMC in

Question 137

Question 137

Multiple Choice

Personal selling is an especially important part of IMC in


A) business-to-business settings.
B) cause-related marketing.
C) event sponsorships.
D) stealth marketing.
E) web tracking.

Correct Answer:

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