Heather Has Been Assessing Several of Her Firm's Products Using

Multiple Choice

Heather has been assessing several of her firm's products using the Boston Consulting Group (BCG) approach to portfolio analysis.She has been trying to assess the strength in a particular market and is looking at the sales of the product and the overall market as well as the sales of competitors.Heather is trying to determine

A) the product's relative market share.
B) the market growth rate.
C) a source of competitive advantage.
D) the impact of population shifts on future demand.
E) cash equivalent values for each product.