H&R Is a Small,local Heating and Air Conditioning Business

Multiple Choice

H&R is a small,local heating and air conditioning business.The local military base is a potential source of growth,and H&R already installs and services the type of equipment the military would require,but it is difficult to get established as a certified government contractor.H&R is considering a ____________ growth strategy.

A) product proliferation
B) market development
C) market penetration
D) diversification
E) product development