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    M Marketing Study Set 3
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    Exam 2: Developing Marketing Strategies and a Marketing Plan
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    Introducing Newly Developed Products or Services to a Market Segment
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Introducing Newly Developed Products or Services to a Market Segment

Question 119

Question 119

Multiple Choice

Introducing newly developed products or services to a market segment the company is not currently serving is called


A) product development.
B) market development.
C) market penetration.
D) diversification.
E) product proliferation.

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