If a Brand Manager Wanted to Use LinkedIn to Promote

Multiple Choice

If a brand manager wanted to use LinkedIn to promote his or her brand,the best option would be to

A) use profiles of company employees for business-to-business image building and networking with industry-related groups.
B) monitor profiles for negative mentions of the brand.
C) create a profile for the brand with a fictional "typical" brand user.
D) try to accumulate online "followers" for the business.
E) request to be linked with potentially lucrative customers.