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    Exam 9: Market Segmentation, targeting, and Positioning
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    Magazines Such as Fitness,Field & Stream,Golf Digest,and Health Focus on How
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Magazines Such as Fitness,Field & Stream,Golf Digest,and Health Focus on How

Question 46

Question 46

Multiple Choice

Magazines such as Fitness,Field & Stream,Golf Digest,and Health focus on how people live their lives,and thus all use a ________ segmentation strategy.


A) psychographic
B) behavioral
C) situational
D) socioeconomic
E) geographic

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