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Figure 7-5 -Frito-Lay Produces and Markets Potato Chips in Russia That Have

Question 171

Multiple Choice

Figure 7-5
Figure 7-5 -Frito-Lay produces and markets potato chips in Russia that have seafood flavor.This is an example of which type of global marketing product and promotion strategy? A) product adaptation B) product integration C) product invention D) product customization E) product extension
-Frito-Lay produces and markets potato chips in Russia that have seafood flavor.This is an example of which type of global marketing product and promotion strategy?


A) product adaptation
B) product integration
C) product invention
D) product customization
E) product extension

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