In Order to Launch a Start-Up Firm,Arthur K

Multiple Choice

In order to launch a start-up firm,Arthur K.Kydd believes that the firm needs to have a real product with

A) a distinctive point of difference that satisfies customer needs.
B) a prototype to test in the real world.
C) a list of all the other ideas you have, including this one.
D) some of your own money to demonstrate your belief that this product is a winner.
E) friends in the industry that you wish to enter.