There Are No Magic One-Size-Fits-All Guidelines for Writing Successful Marketing

Multiple Choice

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans.Which of the following is not a writing and style guideline that still generally applies?

A) use a direct, professional writing style
B) be positive and specific to convey potential success
C) shoot for a plan that is 15 to 35 pages in length, excluding financial projections and appendixes
D) include as an attachment the résumés for all key players in your management team
E) use bullet points for succinctness and emphasis, along with A-level and B-level headings