Jim Is Head of the Marketing Department and Must Decide

Multiple Choice

Jim is head of the marketing department and must decide how to allocate a fixed amount of funds.There are two top projects that Jim believes hold the most promise.Recently,the majority of funds have been allocated to Project A,but Jim wonders if it is time to provide Project B with a larger share of the money.Jim decides to assign a particular individual,Clara,to thoroughly criticize the proposal for Project B,looking for every possible flaw.Which technique is Jim using to help him make a better decision?

A) diagnostic process
B) devil's advocacy
C) mediation
D) dialectic method
E) negotiation