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    Exam 7: The Role of Persuasion in Integrated Marketing Communications
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    The Mental Activity in Response to a Message Such as an Advertisement
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The Mental Activity in Response to a Message Such as an Advertisement

Question 91

Question 91

Multiple Choice

The mental activity in response to a message such as an advertisement is known as _____.


A) motivation
B) opportunity
C) elaboration
D) ability
E) perception

Correct Answer:

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