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    Exam 7: The Role of Persuasion in Integrated Marketing Communications
  5. Question
    When a Person Willfully Notices a Stimulus,_____ Has Occurred
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When a Person Willfully Notices a Stimulus,_____ Has Occurred

Question 79

Question 79

Multiple Choice

When a person willfully notices a stimulus,_____ has occurred.


A) exposure
B) comprehension
C) voluntary attention
D) nonvoluntary attention
E) persuasion

Correct Answer:

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