Multiple Choice
The influence tactic that is based on the principle that things become more desirable when they are in great demand but short supply is known as _____.
A) liking
B) scarcity
C) social proof
D) commitment and consistency
E) reciprocation
Correct Answer:

Verified
Correct Answer:
Verified
Q3: Suppose a stereo salesperson was hired by
Q4: Counterarguments occur when a receiver agrees with
Q5: Which of the following statements reflects the
Q6: According to the theory of psychological reactance,_.<br>A) people
Q7: Attitudes are learned.
Q9: Persuasion is the essence of marketing communications.
Q10: An example of a peripheral cue would
Q11: Which of the following is not one
Q12: When using classical conditioning in advertising,peripheral cues
Q13: Explain your cognitive,affective,and conative components for a