A Certain Brand of Hand Lotion Commands 7 Percent of the Market

Multiple Choice

A certain brand of hand lotion commands 7 percent of the market for this product category.To increase the brand's market share,a new advertising campaign is formulated with the following objective: "Within the next six months,our objective is to increase the brand's market share from 7 percent to 40 percent." This objective suffers from being ____.

A)  imprecise 
B)  nonmeasurable 
C)  general 
D)  unrealistic 
E)  qualitative