Multiple Choice
Your company markets a molded-plastic product that is shaped like a baseball and is used as an inventorying device for storing baseball cards.You will advertise this product as a gift item to be purchased by parents of young children.Your advertising will feature the nostalgia of collecting baseball cards.What creative style are you using?
A) preemptive
B) unique selling proposition
C) resonance
D) generic
E) brand image
Correct Answer:
Verified
Correct Answer:
Verified
Q74: The unique selling proposition style is a
Q75: A document designed to channel copywriters' and
Q76: Two distinct forms of corporate advertising are
Q77: The _ creative style involves psychological,rather than
Q78: _ advertising associates the experience of using
Q80: Attributes are what consumers hope to receive
Q81: Enduring beliefs people hold regarding what is
Q82: In the creative brief,the brand management team
Q83: The MECCAS model provides a procedure for
Q84: The resonance creative style presents situations similar