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    Exam 11: Endorsers and Message Appeals in Advertising
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    When Consumers Are Attracted to Stimuli That Supply Relevant Facts
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When Consumers Are Attracted to Stimuli That Supply Relevant Facts

Question 115

Question 115

Multiple Choice

When consumers are attracted to stimuli that supply relevant facts and figures,they are interested in meeting their _____ needs.


A) heuristic
B) emotional
C) hedonic
D) informational
E) comprehensive

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