Multiple Choice
Which of the following is FALSE regarding the use of humor in advertising?
A) Humor is an effective method for attracting attention to advertisements.
B) Humor enhances liking of both the advertisement and the advertised brand.
C) Humor enhances source credibility.
D) Humor does not offer an advantage over nonhumor at increasing persuasion.
E) The nature of the product affects the appropriateness of using humor.
Correct Answer:
Verified
Correct Answer:
Verified
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