Multiple Choice
When the receiver accepts the endorser's position on an issue as his or her own,_____ has occurred.
A) identification
B) externalization
C) internalization
D) normalization
E) compensation
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q20: Humorous advertisements generally involve the use of
Q21: As an aspect of celebrity and brand
Q22: Laurie was influenced to purchase a set
Q23: According to Kelman's source attributes and receiver
Q24: Music has been shown to be effective
Q26: When consumers perceive a celebrity endorser to
Q27: An advertiser is hesitant to hire a
Q28: A celebrity endorser will not be perceived
Q29: Humor enhances source credibility.
Q30: An example of embedding would be _.<br>A) using