True/False
Humorous advertisements generally involve the use of incongruity resolution.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q15: Humor can detract from or enhance the
Q16: The three dimensions of the general concept
Q17: Kelman's three receiver processing modes are similarity,familiarity,and
Q18: Which of the following is FALSE regarding
Q19: There is abundant evidence that subliminal advertising
Q21: As an aspect of celebrity and brand
Q22: Laurie was influenced to purchase a set
Q23: According to Kelman's source attributes and receiver
Q24: Music has been shown to be effective
Q25: When the receiver accepts the endorser's position