Multiple Choice
Laurie was influenced to purchase a set of children's books and tapes from an infomercial that used Angela Lansbury,an actress that played a murder mystery writer in a television series called Murder She Wrote,as the endorser.Actually,Ms.Lansbury presented the entire sales pitch and discussed the merits of the product.Laurie perceived Ms.Lansbury to be honest and believable.Which attribute of endorser credibility does this represent?
A) trustworthiness
B) expertise
C) similarity
D) familiarity
E) liking
Correct Answer:
Verified
Correct Answer:
Verified
Q17: Kelman's three receiver processing modes are similarity,familiarity,and
Q18: Which of the following is FALSE regarding
Q19: There is abundant evidence that subliminal advertising
Q20: Humorous advertisements generally involve the use of
Q21: As an aspect of celebrity and brand
Q23: According to Kelman's source attributes and receiver
Q24: Music has been shown to be effective
Q25: When the receiver accepts the endorser's position
Q26: When consumers perceive a celebrity endorser to
Q27: An advertiser is hesitant to hire a