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    Exam 11: Endorsers and Message Appeals in Advertising
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    _____ Refers to the Honesty,integrity,and Believability of a Source
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_____ Refers to the Honesty,integrity,and Believability of a Source

Question 92

Question 92

Multiple Choice

_____ refers to the honesty,integrity,and believability of a source.


A) Trustworthiness
B) Attractiveness
C) Credibility
D) Values
E) Expertise

Correct Answer:

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