Multiple Choice
Music has been shown to be effective _____.
A) more often when a fast-pace is used, rather than a slow-pace
B) in influencing product preferences
C) in establishing trust
D) more often when a slow-pace is used, rather than a fast-pace
E) in influencing actual sales
Correct Answer:
Verified
Correct Answer:
Verified
Q19: There is abundant evidence that subliminal advertising
Q20: Humorous advertisements generally involve the use of
Q21: As an aspect of celebrity and brand
Q22: Laurie was influenced to purchase a set
Q23: According to Kelman's source attributes and receiver
Q25: When the receiver accepts the endorser's position
Q26: When consumers perceive a celebrity endorser to
Q27: An advertiser is hesitant to hire a
Q28: A celebrity endorser will not be perceived
Q29: Humor enhances source credibility.