The Following Atmospheric Guidelines Are True Except For

Multiple Choice

The following atmospheric guidelines are true except for:

A) Using lighting to focus on merchandise moves shoppers' eyes to the merchandise and draws customers strategically through the store.
B) Music can control the pace of store traffic, create an image, and attract or direct consumers' attention.
C) As people get older, their sense of smell decreases.
D) Research has shown that warm colours (red and yellow) produce opposite physiological and psychological effects from cool colours (blue and green) .
E) Another key use of music and sound is called "environmental sonic merchandising"-focusing sounds on the environmental qualities of fabrics and ingredients.