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How Does a Retailer Select Which Merchandise Presentation Technique It

Question 74

Multiple Choice

How does a retailer select which merchandise presentation technique it will use?


A) Look at the profit potential of each product
B) Consider the nature of the product
C) Consider what is consistent with the store's image
D) Look at the product's packaging to see if it requires any special displays
E) A retailer does all of these

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