Question 1

Sara's Collectibles has a good location,but the building that houses the store is an unattractive old warehouse.Which of the following can be used to downplay the less attractive features of the store?

Accepted Answer

A)  Signs 
B)  Lighting 
C)  End caps 
D)  Window displays 
E)  All of these

Question 2

A disadvantage of the ______________ layout is that theft is higher as associates cannot easily watch adjacent departments.

Accepted Answer

The answer of A disadvantage of the ______________ layout is...

Question 3

Another name for the free-form layout is the:

Accepted Answer

A)  loop layout 
B)  boutique layout 
C)  racetrack layout 
D)  specialty layout 
E)  grid layout

Question 4

______________ refers to the design of an environment via visual communications,lighting,colours,music,and scent to stimulate customers' perceptual and emotional responses that affect their purchase behaviour.

Accepted Answer

The answer of ______________ refers to the design of an...

Question 5

A diagram created from photographs,computer output,or artists' rendering that illustrate exactly where every SKU should be placed is called a(n)___________.

Accepted Answer

The answer of A diagram created from photographs,computer output,or artists'...

Question 6

The Alice in Wonderland Store specializes in collectibles associated with the Lewis Carroll books.The items are displayed on library tables,on old oak shelves,and in antique china cabinets.Statuary from the books is located in unexpected spots throughout the store.This is an example of a ________ layout.

Accepted Answer

A)  free-form 
B)  racetrack 
C)  random 
D)  loop 
E)  grid

Question 7

What are the four issues store planners must consider when presenting merchandise to the customer?

Accepted Answer

The answer of What are the four issues store planners...

Question 8

By using ______________,stores can effectively organize their merchandise to follow the eye's natural movement.

Accepted Answer

A)  vertical merchandising 
B)  colour merchandising 
C)  style/item presentations 
D)  idea-oriented presentations 
E)  diagonal organization

Question 9

When large quantities of merchandise are displayed together it is called:

Accepted Answer

A)  idea-oriented merchandising 
B)  style/item merchandising 
C)  tonnage merchandising 
D)  vertical merchandising 
E)  style/item presentation

Question 10

Name six examples of feature areas in a store.

Accepted Answer

The answer of Name six examples of feature areas in...

Question 11

Which fixture consists of a long pipe suspended with supports going to the floor or attached to a wall? Where are they used?

Accepted Answer

The answer of Which fixture consists of a long pipe...

Question 12

An end cap:

Accepted Answer

A)  is always found in a point-of-sale area 
B)  is usually freestanding 
C)  has high visibility 
D)  replicates the total assortment of merchandise contained in the aisle 
E)  usually contains the newest, most exciting merchandise in the store

Question 13

Imagine you are the manager of a Walmart store.Which of the following types of merchandise would be most likely to produce the highest sales per square metre/foot?

Accepted Answer

A)  Pet supplies 
B)  Modular furniture 
C)  Gardening supplies 
D)  Electronic equipment 
E)  Over-the-counter drugs

Question 14

How does a retailer select which merchandise presentation technique it will use?

Accepted Answer

A)  Look at the profit potential of each product 
B)  Consider the nature of the product 
C)  Consider what is consistent with the store's image 
D)  Look at the product's packaging to see if it requires any special displays 
E)  A retailer does all of these

Question 15

In which of the following stores would you be most likely to encounter a rounder?

Accepted Answer

A)  Winners, an off-price clothing retailer 
B)  Sherlock, a store for mystery book lovers 
C)  The Brew House, a store that sells everything required to brew your own beer 
D)  Shoppers Drug Mart drugstores 
E)  Home Depot building supplies

Question 16

The following atmospheric guidelines are true except for:

Accepted Answer

A)  Using lighting to focus on merchandise moves shoppers' eyes to the merchandise and draws customers strategically through the store. 
B)  Music can control the pace of store traffic, create an image, and attract or direct consumers' attention. 
C)  As people get older, their sense of smell decreases. 
D)  Research has shown that warm colours (red and yellow) produce opposite physiological and psychological effects from cool colours (blue and green). 
E)  Another key use of music and sound is called "environmental sonic merchandising"-focusing sounds on the environmental qualities of fabrics and ingredients.

Question 17

Discuss some of the benefits of merchandising using the retail wall.

Accepted Answer

The answer of Discuss some of the benefits of merchandising...

Question 18

Which of the following statements about the use of scent to change or augment the atmospherics in a store is true?

Accepted Answer

A)  There are no ethnic differences in the way scents are received and decoded 
B)  The gender of the target market should be used to determine the intensity of the scent 
C)  The age of the target market does not affect the way scents are received and decoded 
D)  The methods used to introduce scent into a store are relatively expensive 
E)  None of these statements about the use of scent to change or augment the atmospherics in a store is true

Question 19

What is the primary purpose of fixtures?

Accepted Answer

The answer of What is the primary purpose of fixtures?...

Question 20

Which store design contains long gondolas of merchandise and aisles in a repetitive manner?

Accepted Answer

A)  Racetrack 
B)  Free-form 
C)  Loop 
D)  Boutique 
E)  Grid

Exam 6: Store Design, layout, and Visual Merchandising Strategy