Multiple Choice
The Main Game is a retail store that appeals to people who like role-playing games.The store has games,books,and a play area where fanatics can meet and play each other.Since there are no unifying demographics,the store uses ___________ segmentation.
A) product perception
B) demographic
C) lifestyle
D) geographic
E) consumer behaviour
Correct Answer:

Verified
Correct Answer:
Verified
Q40: Big and Tall stores select their merchandise
Q41: A store that specializes in Asian groceries
Q43: Many department stores have teen boards to
Q44: The buying process,the steps consumers go through
Q46: In the 1960's,bands like the Beatles and
Q47: Why would a store like The Button
Q48: Composite segmentation defines target markets in terms
Q49: Zellers carries Cherokee,a private label.Cherokee provides relaxed,fashionable,ready-to-wear
Q50: The Sleep Store sells mattresses,pillows,sound machines,and any
Q86: Why is it important for retailers to