Multiple Choice
Zellers carries Cherokee,a private label.Cherokee provides relaxed,fashionable,ready-to-wear clothing that are more economical than comparable clothing in some of the other department stores.Zellers can use ________________ segmentation to determine its retail market.
A) benefit sought
B) loyalty status
C) demographic
D) geographic
E) usage
Correct Answer:
Verified
Correct Answer:
Verified
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