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    Business
  3. Study Set
    Retailing Management Study Set 2
  4. Exam
    Exam 14: Building Customer Loyalty: Customer Relationship Management and Service Strategies
  5. Question
    The _____ Is the Difference Between Customers' Expectations and Their
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The _____ Is the Difference Between Customers' Expectations and Their

Question 10

Question 10

Multiple Choice

The _____ is the difference between customers' expectations and their perceptions of customer service.


A) motivational guide
B) attitudinal bias
C) learned response
D) service gap
E) retail influencer

Correct Answer:

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