What Are the Factors Customers Consider When They Evaluate the Resolution

Multiple Choice

What are the factors customers consider when they evaluate the resolution of a complaint?

A) The cost and the result desired
B) The severity of the complaint and the importance of the store to the customer
C) How it is dealt with and when it is dealt with
D) The price/quality trade-off and degree of fairness
E) Distributive fairness and procedural fairness