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    Retailing Management Study Set 2
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    Exam 14: Building Customer Loyalty: Customer Relationship Management and Service Strategies
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    CRM Is Based on the Philosophy That Retailers Can Increase
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CRM Is Based on the Philosophy That Retailers Can Increase

Question 145

Question 145

Short Answer

CRM is based on the philosophy that retailers can increase their profitability by building relationships with their ________________.

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