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    Retailing Management Study Set 2
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    Exam 14: Building Customer Loyalty: Customer Relationship Management and Service Strategies
  5. Question
    Why Cannot Retailers Rely Solely on Customer Complaints for Providing
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Why Cannot Retailers Rely Solely on Customer Complaints for Providing

Question 96

Question 96

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Why cannot retailers rely solely on customer complaints for providing useful information when researching customer expectations and perceptions?

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Retailers cannot rely solely o...

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