Multiple Choice
Alex analyzed several media schedules and came up with the following Index of Exposure Efficiency for each.Based on the following indexes,which schedule is the best?
A) 0.005
B) 0.017
C) 0.199
D) 0.230
E) not enough information to determine
Correct Answer:

Verified
Correct Answer:
Verified
Q4: The number of consumers who actually are
Q8: Generally speaking,more prospective customers are reached when
Q12: Assume that the media schedule for a
Q19: According to the shelf-space model,the consumers' second
Q47: _ indicate(s)the total coverage,or duplicated audience,exposed to
Q59: CPM stands for _.<br>A) cost per million <br>B) cost per
Q73: A magazine reaches 5 million readers.The cost
Q94: Continuity involves the matter of how advertising
Q98: Kraft is introducing a new line of
Q100: The percentage of a target audience that