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    Advertising Promotion
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    Exam 16: Advertising Media: Planning and Analysis
  5. Question
    Alex Analyzed Several Media Schedules and Came Up with the Following
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Alex Analyzed Several Media Schedules and Came Up with the Following

Question 7

Question 7

Multiple Choice

Alex analyzed several media schedules and came up with the following Index of Exposure Efficiency for each.Based on the following indexes,which schedule is the best?


A) 0.005
B) 0.017
C) 0.199
D) 0.230
E) not enough information to determine

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