Multiple Choice
The number of consumers who actually are exposed to any particular advertising message carried in a vehicle is _____ the number of people who are exposed to the vehicle that carries the message.
A) less than
B) more than
C) equal to
D) twice as many as
E) three times
Correct Answer:
Verified
Correct Answer:
Verified
Q7: Alex analyzed several media schedules and came
Q8: Generally speaking,more prospective customers are reached when
Q19: According to the shelf-space model,the consumers' second
Q47: _ indicate(s)the total coverage,or duplicated audience,exposed to
Q59: CPM stands for _.<br>A) cost per million <br>B) cost per
Q73: A magazine reaches 5 million readers.The cost
Q90: The percentage of a target audience that
Q94: Continuity involves the matter of how advertising
Q98: Kraft is introducing a new line of
Q100: The percentage of a target audience that