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    Exam 17: Measuring Ad Message Effectiveness
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    _____ Testing Provides a Valid Prediction of Actual Marketplace Performance
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_____ Testing Provides a Valid Prediction of Actual Marketplace Performance

Question 91

Question 91

Multiple Choice

_____ testing provides a valid prediction of actual marketplace performance and is relatively inexpensive compared to other copytesting methods.


A) Sample
B) ARI
C) Bruzzone
D) rsc
E) ISI

Correct Answer:

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