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    Advertising Promotion
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    Exam 17: Measuring Ad Message Effectiveness
  5. Question
    _____ Is the Starch Classification That Consists of the Percentage
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_____ Is the Starch Classification That Consists of the Percentage

Question 5

Question 5

Multiple Choice

_____ is the Starch classification that consists of the percentage of people interviewed who read any part of the ad's copy.


A) Noted
B) Associated
C) Read some
D) Read most
E) Browsed

Correct Answer:

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