A Conclusion Drawn from ARS' Testing of Various Commercials for a Campbell's

Multiple Choice

A conclusion drawn from ARS' testing of various commercials for a Campbell's Soup Company brand (i.e.,V8 vegetable juice) about the functioning and effectiveness of advertising states that _____.

A) ad weight is positively related to sales regardless of the advertising content
B) ad copy does not have to be distinctive
C) the selling power of advertising wears out over time
D) rational appeals are more effective than emotional appeals
E) television ads are more effective than radio ads