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The Chicago Cubs Have Extremely Loyal Fans (Consumers)even Though They

Question 96

Multiple Choice

The Chicago Cubs have extremely loyal fans (consumers) even though they have not won a national championship for over 100 years.This is because they connect with consumers by creating a strong emotional bond.The "Cubs" brand is an example of a(n) _____.


A) lovemark
B) logo
C) loyalty-brand
D) insignia
E) badge

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