Multiple Choice
Which of the following is a conclusion that can be drawn from research with respect to what it takes for television advertising to successfully enhance a brand's sales performance?
A) ad copy must be distinctive
B) ad weight without persuasiveness is insufficient
C) the selling power of advertising wears out over time
D) advertising works quickly if it works at all
E) All of these are correct.
Correct Answer:

Verified
Correct Answer:
Verified
Q56: Which of the following statements is FALSE
Q57: List the nine PACT principles.
Q58: Diminished effectiveness of advertising as GRPs accumulate
Q59: The postmeasure percentage of respondents who were
Q60: What Starch index compares an advertisement's scores
Q62: Who originally devised a procedure to measure
Q63: Edna has taken footage from existing commercials
Q64: _ is the Starch classification that consists
Q65: Starch Ad Readership,Bruzzone tests,and Burke day-after recall
Q66: Which of the following is NOT one