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General Mills Periodically Offers a Deal to the Trade That

Question 18

Multiple Choice

General Mills periodically offers a deal to the trade that permits retailers to deduct 15 percent from the invoice merely by placing an order during the period which General Mills is "dealing" a brand.This is an example of which type of trade promotion? 


A)  bill-back allowance 
B)  slotting allowance 
C)  stocking allowance 
D)  off-invoice allowance 
E)  deductible allowance

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