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    Advertising Promotion and other aspects
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    Exam 18: Sales Promotion Overview and the Role of Trade Promotion
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    Dayton's Department Stores Featured a Manufacturer's Brand in Their Advertisements
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Dayton's Department Stores Featured a Manufacturer's Brand in Their Advertisements

Question 134

Question 134

Multiple Choice

Dayton's Department Stores featured a manufacturer's brand in their advertisements.Dayton's would have received a(n) _____ from the manufacturer.


A)  off-invoice allowance 
B)  bill-back allowance 
C)  spiff 
D)  exit fee 
E)  slotting allowance

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