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    Advertising Promotion and other aspects
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    Exam 18: Sales Promotion Overview and the Role of Trade Promotion
  5. Question
    Describe the Fundamentals of a Pay-For-Performance Program
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Describe the Fundamentals of a Pay-For-Performance Program

Question 139

Question 139

Essay

Describe the fundamentals of a pay-for-performance program.Why could this program be better for the retail system than the traditional system of trade allowances?

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Pay-for-performance is a form of trade a...

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