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    Advertising Promotion
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    Exam 20: Consumer Sales Promotion: Premiums and Other Promotions
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    The Toy Inside of a McDonald's Happy Meal Is an Example
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The Toy Inside of a McDonald's Happy Meal Is an Example

Question 15

Question 15

Multiple Choice

The toy inside of a McDonald's happy meal is an example of a(n) _____.


A) add-on promotion
B) self-liquidating offer
C) in-pack premium
D) hedonic premium
E) bonus pack

Correct Answer:

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