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    Any Paid Form of Nonpersonal Communication About an Organization, Product
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Any Paid Form of Nonpersonal Communication About an Organization, Product

Question 110

Question 110

Multiple Choice

Any paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor is referred to as


A) publicity.
B) sales promotion.
C) advertising.
D) personal selling.
E) direct marketing.

Correct Answer:

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