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An Ad for Allegra Allergy Medicine Highlights the Competitive Advantage

Question 72

Multiple Choice

An ad for Allegra allergy medicine highlights the competitive advantage of Allegra over its primary competitors Benadryl, Tylenol, and Chlor-Trimeton.This ad is an example of __________ advertising.


A) reinforcement
B) comparative
C) persuasive
D) informative
E) reminder

Correct Answer:

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