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    Marketing the Core Study Set 2
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    Exam 16: Advertising, Sales Promotion, and Public Relations
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    The Three Approaches to Setting Advertising Schedules Are
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The Three Approaches to Setting Advertising Schedules Are

Question 76

Question 76

Multiple Choice

The three approaches to setting advertising schedules are


A) flexible, seasonal, and continuous.
B) spontaneous, continuous, and pulsing.
C) continuous, flighting, and pulse.
D) continuous, seasonal, and opportunistic.
E) incessant, intermittent, and infrequently.

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